OpenAI Acquires AI-Powered Finance App Roi, Hiring Founder Sujith Vishwajith
OpenAI has acquired Roi, an AI-driven personal finance app founded in 2022, as part of its strategy to enhance personalized consumer experiences. The acquisition includes bringing on Roi’s CEO and co-founder, Sujith Vishwajith, while the rest of the team will not be joining OpenAI. The app will cease operations on October 15, 2025.
Roi distinguished itself by integrating various financial assets stocks, real estate, cryptocurrencies, decentralized finance holdings, and NFTs into a single platform. Its standout feature was an AI assistant capable of adjusting its tone and style of advice based on user preferences, ranging from formal guidance to casual, humorous responses
Despite raising approximately $3.6 million from investors like Spark Capital and Gradient Ventures, Roi faced challenges in scaling within the competitive fintech space. The acquisition allows OpenAI to leverage Vishwajith’s expertise in transforming complex financial data into clear, user-friendly insights, aligning with its broader goal of developing AI tools that offer personalized and human-like interactions
This move is part of a broader trend in the AI industry, where companies like OpenAI are acquiring startups to bolster their personalization capabilities. Notably, OpenAI recently acquired Statsig, a product-testing startup, for $1.1 billion, and has previously acquired teams from startups like Context.ai and Crossing Minds.
While the financial terms of the Roi acquisition have not been disclosed, the strategic hire underscores OpenAI’s commitment to integrating personalized AI experiences into its offerings.
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