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ElevenLabs’ CEO on margins, IPO timing, and telling customers they’re talking to a bot

TechTrib.com September 25, 2026
Mati-Staniszewski_SXSW

Twenty Minutes with the CEO of ElevenLabs, Now Reportedly Valued at 22 Billion

ElevenLabs has become one of the most talked about companies in artificial intelligence. According to a recent TechCrunch report, the AI voice company is now reportedly valued at 22 billion dollars. That is a staggering figure for a startup that was founded only a few years ago. I recently had the chance to sit down with the CEO for twenty minutes, and what emerged was a fascinating look at how a company scales from a niche research project into a global platform.

From Voice Cloning to a Full Creative Suite

When ElevenLabs first appeared on the scene, most people knew it for one thing: realistic voice cloning. The technology was impressive, sometimes unsettling, and it quickly captured the imagination of creators, developers, and journalists alike. But the conversation with the CEO made it clear that the company never intended to stop there.

Over the past two years, ElevenLabs has expanded into dubbing, audiobook production, conversational AI, and real time voice agents. The goal, according to the CEO, is not just to replicate human speech but to give people and businesses a complete toolkit for working with voice as a medium. That shift from a single feature to a platform is a big part of why investors are now attaching such a high valuation to the company.

The Business Case Behind the 22 Billion Dollar Figure

A 22 billion dollar valuation inevitably raises questions. How does a company that primarily sells voice generation justify that number? The CEO was direct about the answer. Voice is not a niche. It sits at the center of how humans communicate, entertain, learn, and conduct business. Call centers, film studios, podcast networks, gaming companies, and accessibility tools all rely on voice in some form.

ElevenLabs has built a business around serving all of those markets at once. Its API is used by thousands of developers. Its consumer facing tools attract millions of users. Its enterprise offerings are being adopted by media companies and customer service platforms. That breadth is what convinced investors to bet on a future where voice AI becomes as common as text based AI is today.

Safety, Ethics, and the Trust Problem

No conversation about voice cloning can avoid the ethical dimension. The technology that makes ElevenLabs so valuable also makes it risky. Deepfakes, fraud, and misinformation are real concerns. The CEO acknowledged this openly. According to him, trust is not a feature that can be bolted on later. It has to be built into the product from the beginning.

ElevenLabs has introduced voice verification, watermarking, and usage policies designed to prevent abuse. It also works with partners to detect synthetic audio. The CEO argued that the company’s long term success depends on being seen as a responsible steward of the technology, not just a fast mover. That stance may not satisfy every critic, but it reflects a growing awareness in the industry that safety and growth are not opposites.

What Twenty Minutes Revealed About Leadership

Twenty minutes is not a long time. Yet in that short window, a few things became clear about how the CEO thinks.

First, he is obsessed with latency and quality. He talked about milliseconds the way a race car engineer might. In voice AI, the difference between a good experience and a great one often comes down to how fast the model responds and how natural it sounds.

Second, he thinks globally from day one. ElevenLabs supports dozens of languages, and the CEO emphasized that voice AI cannot be English first if it wants to serve the world.

Third, he is comfortable with ambiguity. When asked about regulation, competition, and the possibility of a bubble, he did not offer rehearsed answers. He acknowledged uncertainty and described a strategy of staying close to users and adapting quickly.

The Road Ahead

A 22 billion dollar valuation brings enormous expectations. ElevenLabs will need to keep shipping, keep hiring, and keep earning trust. Competitors are numerous, ranging from well funded startups to the largest technology companies in the world. The voice AI market is becoming crowded, and differentiation will only get harder.

Still, the conversation left an impression of a company that understands both the promise and the peril of what it is building. Voice is intimate. It carries identity, emotion, and memory. Getting it right requires more than technical skill. It requires judgment.

If the next few years go well, ElevenLabs may be remembered not just as a company that cloned voices but as one that helped define how humans and machines speak to each other. That is a far bigger ambition than the valuation suggests, and it is the one worth watching.


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