Amazon Hikes Hardware Prices by 60%, Blaming Memory Shortage

Over the weekend, Amazon significantly raised the prices of its hardware devices, jacking them up by as much as 60% in some cases. The price explosion impacted Fire TVs, Echos, Kindles, and Eeros. One egregious example that has been cited is that of the Echo Dot, one of Amazon’s cheapest smart speakers, the price of which jumped 60% overnight, from $49.99 to $79.99. Price-tracking sites like CamelCamelCamel show the stark uptick, which has previously hovered much lower.

When reached for comment by TechCrunch, Amazon shared the following: “The consumer electronics industry is facing significant increases in memory and storage component costs. After absorbing these increases for as long as we could, we recently adjusted pricing across our product lines.” The company also said that it would continue to offer occasional promotions to customers over the course of the next year.

Amazon’s price hikes reinforce the reality that it is a terrible time to buy hardware. The global memory shortage fueled by the AI boom, also known as “RAMmageddon,” is driving up the cost of producing devices of all stripes. As a result, companies are increasingly passing on the costs to their customers.

In a sign of the times, Apple recently hiked its prices and has sought to offset the steep new rates by introducing a device-leasing program, thus allowing users to pay off their devices over time. The RAM shortage is expected to continue throughout 2027 before prices potentially crest and stabilize in 2028.